FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Italian Football Star Joins 44 Cats For Charity Initiative

It’s hard to say which Italians love more—cats or football—but you certainly can’t go wrong combining the two, as the charity Italia Gattastica has done in a licensing deal between Italian National Team champion Marco Verratti and the four feline protagonists from the popular show 44 Cats.

The partnership was formed as the UEFA European Football Championship is around the corner, and Verratti will be in the spotlight on field and off as he plays the new role of Gatto Marco in the much loved children’s series.

Gatto Marco will join Lampo, Milady, Pilou and Meatball on a uniquely customized Italian flag dedicated to the sport event. The revenues from the sale of the limited edition Italian flag, available on Rainbow Amazon Store, will be donated to Make-A-Wish Italia Onlus, the charity that makes the wishes of seriously ill children come true ( 

“I’m really happy to kick off this project. The day I was asked to join this adventure my thoughts immediately turned to my children, who are huge 44 Cats fans,” said Marco Verratti. “It was fun and stimulating to work with serious and very professional companies like Rainbow and Vanquish. Now I hope that the little fans of Buffycats and now also of Gatto Marco will like it, because during the next European Championships we will need the support and cheer of everyone. Go Azzurri! Go 44 Cats!” 

The partners say the deal will also provide plenty of new content, contests and special activities to keep young fans entertained during the European Championship on 44 Cats social networks.

Produced by Rainbow in collaboration with Antoniano and Rai Ragazzi, 44 Cats is an animated hit series that has been conquering fans worldwide. The made-in-Italy preschool classic is an explosive mix of action, comedy, friendship and great original music, now a global phenomenon with record ratings since its debut in November 2018 on Rai Yoyo, where it is the leading show.

44 Cats is on air in over 100 countries and in more than 20 languages, and has conquered the major kids networks with amazing results. Curating the magnificent soundtrack of the series are the original songs sung by Antoniano, Italy’s most famous Piccolo Coro.  


You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!









Try Premium Membership