Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
ENTERTAINMENT LICENSING

Japanese Phenomenon Poised to Enter U.S. Market

By Marcy Magiera

Yo-kai Watch is arguably the hottest kids’ property in Japan. Now the franchise, about a young boy who uses a special watch to summon spirits who are causing pesky problems for people, is about to hit the U.S. In November, Nintendo will launch a Yo-kai Watch game for its handheld 3DS, about the same time that Viz Media’s Perfect Square imprint will introduce Yo-Kai Watch manga. An animated comedy on cable’s Disney XD is due later this year, to be followed in early 2016 by toy and games centering around collectible Yo-kai medals, from Hasbro.

Yo-kai Watch is widely considered the hottest kids’ trend since Pokemon in Japan, where Nintendo has sold more than 8 million 3DS games based on the property. Yo-kai Watch was developed by videogame publisher Level-5 but didn’t become a phenomenon until an anime series based on the property began airing on Japanese TV, where it is the top-rated animated show for kids 4-12 years old. According to its backers, Yo-kai Watch also has more than $2 billion in Japanese licensed merchandise sales, including games, music and publishing.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()