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Jazwares Extends Fortnite Licensing Deal

Jazwares, a global leader in toys and licensing, today announced its partnership with Epic Games for Fortnite toys and collectibles has been extended through 2025, in a deal brokered by IMG.

Starting in January 2022, Jazwares will be the exclusive toy partner for Fortnite action figures four-inches-high and under and their compatible vehicles, play sets, accessories and more.

Jazwares will also continue to produce new remote control or R/C vehicles, all of which will be compatible with Jazwares’ full four inch action figure line, and plush toys in varying sizes. Also in 2022, fans can expect to find an all-new lineup of highly detailed two inch action figures with multiple points of articulation and accompanying playsets, vehicles and accessories to build out their world of Fortnite in miniature scale. The multi-year deal extends Epic Games and Jazwares’ existing three-year partnership.

Since 2018, Jazwares and Epic Games have worked together to bring the Fortnite universe into the real world for fans in over 50 countries, launching more than 350 toys and collectibles at retail that allow fans to interact with their favorite characters and experiences from the game in a brand new way.

Jazwares says its Fortnite action figures are consistently a top five seller in the category each year, with the four inch Solo Mode Figures named the #1 selling toy in the Action Figures Class in 2019 and #4 in 2020. Launched in 2019, Jazwares’ Fortnite Jumbo Llama Piñata took retail by storm, claiming a spot in Target, TTPM, and The Toy Insider’s top toy lists that year, as well as winning best licensed product in the toys/games/novelties category at the International Licensing Awards. The Fortnite Llama Piñata was also the #1 selling item in Action Figures Playsets & Accessories for two consecutive years. Most recently, the Fortnite Deluxe Battle Bus, the first toy at retail to bring fans inside the iconic vehicle from the game, was named one of Target’s Top Toys for 2020 and was the #4 selling toy in Action Figures & Accessories in 2020.

“These toys and collectibles have opened up the action-packed world of Fortnite, adding a whole new level of detail that fans can connect to like never before,” said Laura Zebersky, President of Jazwares. “Through the continually evolving four-inch action figure universe and now the new two-inch range, we are expanding collectibility to help fans build out the world of Fortnite. We are thrilled to be bringing these new, detailed micro scales to life for the first time, and look forward to working closely with Epic Games to continue growing fans’ Fortnite collections.”

In addition to the new items being released in 2022, Jazwares has unveiled new action figures, R/C vehicles and more, set to rollout at retail through 2021.

Available now, Jazwares latest Fortnite toys include:

  • The Fortnite Legendary Series Figures – Brawlers Assortment ($24.99 each)
  • The Fortnite Feature Vehicle – Choppa ($29.99), a combat helicopter designed to carry seven four-inch figures
  • Fortnite Agent’s Room ($24.99), a diorama featuring popular characters Agent Peely (Ghost) and Agent Peely

This Fall, Jazwares will further expand its Fortnite offerings with three new vehicles: R/C Mudflap, Whiplash, and the Reboot Van feature vehicle. Inspired by vehicles unveiled in past game seasons to much excitement, this marks the first toy versions of these vehicles brought to retail. Fans can also look forward to the release of two new Fortnite Supply Llamas filled with a fan-favorite Outfit and the best gear from the game.

The extended agreement was brokered by IMG, a global leader in sports, fashion, events and media.


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