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Jazwares Launches Exclusive Dino Ranch Toy Line

Jazwares is partnering with Boat Rocker Studios on a new line of toys and plush inspired by the Canadian studio’s hit show Dino Ranch.

The Dino Ranch franchise has become the number one preschool U.S. cable show since its launch in January, and Jazwares intends to have its new toy products on sale by this fall. Items will be debuting at online retailers including,, and Amazon, alongside additional in-store listings with other key retailers including Kohls. The launch will be supported by a fully integrated marketing campaign across all key platforms, Jazwares says.

“We’re thrilled to bring the world of Dino Ranch to preschoolers, and the entire team at Jazwares is ready to join the roundup of the ultimate prehistoric meets Wild West toy line,” said Laura Zebersky, President of Jazwares. “Loveable, colorful, and full of surprises, this new line will transform playtime into a dino-driven world of adventure.”

Filled with adventure and life-long friendships, the new CG-animated preschool series produced by Industrial Brothers and Boat Rocker Studios made its U.S. debut in January 2021 on Disney Junior and DisneyNOW, and it now also airs on Disney+.  Dino Ranch follows the Cassidy family as they tackle life in a fantastical “pre-westoric” setting where dinosaurs roam.  The working farm—under the big skies of ranch country—is the ultimate playground for the tight-knit family: Ma (Jane), Pa (Bo) and their three adopted kids, Jon, Min and Miguel. Together they are in charge of rounding up, riding and caring for a lively herd of racing, roaring dinosaurs who are also their best friends.

Boat Rocker’s Dino Ranch Lassoed by Disney

Joining the toy round-up this fall are a range of huggable plush, assorted figures, feature vehicles and play sets that will allow children’s imaginations to roam.

“We are delighted to see Jazwares innovative toy line finally launch,” said Kate Schlomann, EVP of Brand Management & Content Marketing at Boat Rocker Studios. “Jazwares is the perfect partner for Dino Ranch, and have transformed the onscreen characters into a fantastic product range with great play value, allowing kids to build out their very own Dino Ranch world.

“We’ve had lots of requests for toys on our social channels and cannot wait to see how fans react to them,” Schlomann added.

The new Dino Ranch product line includes:

  • Dino-Mites Assortment ($3.99 MSRP): Create the ultimate playground with the Dino Ranch Dino-Mite egg blind figures, featuring12 mighty mini dinosaur toys to collect.
  • Dino Ranchers 2-Pack Assortment ($8.99 MSRP): Bring home the adventure with the Dino Ranch 2-Pack featuring one Dino Rancher (Jon, Min or Miguel), plus their dino sidekick!
  • Dino Ranch 6 Figure Pack ($24.99 MSRP): The Dino Ranch 6 Figure Pack features all three Dino Ranchers along with their respective dino companions!
  • Dino Action Pack Assortment ($12.99 MSRP):Build out your own Dino Ranch with the Dino Ranch Action Pack Assortment, featuring an adorable 5-inch Dino Ranch facade, four 4-inch articulated dino figures, and four connectable fence pieces.
  • Deluxe Dino Pack ($14.99 MSRP):Saddle up and join Biscuit, the T-Rex and Angus, the triceratops at the Dino Ranch! The 5-inch feature dinos are the biggest ones at the Dino Ranch, the ranch and dinosaur sanctuary where Jon, Min, and Miguel live with Ma (Jane) and Pa (Bo!)!
  • Feature Vehicle Assortment ($12.99 MSRP): Ride along with Jon, Min, & Miguel with the Dino Ranch Feature Vehicle Assortment. Each 5” Dino vehicle has a unique feature and includes their Dino Rancher Figure sidekick!
  • Hatchery Playset ($19.99 MSRP): The Dino Ranch Hatchery Adventure Set is the perfect way to expand the Dino Ranch! It includes a light up Dino Egg Incubator, an Exclusive Mini figure, two Dino-Mites, plus six accessories.
  • Clubhouse Playset ($39.99 MSRP): Welcome to the Dino Ranch Clubhouse, the Dino Ranchers’ hangout spot! This large playset is modular and comes with 9 built-in features, as well as one dino rancher figure, two small dinosaurs, and one free wheel vehicle.
  • Plush Assortment ($6.99 MSRP):The Dino Ranch Little Plush Assortment features one of three soft and cuddly dinos. They look like they jumped right out of the show! Get to know Blitz, the lightning-fast velociraptor, Clover, the gentle brontosaurus, and Tango, the mighty triceratops.

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