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Jillian Michaels Gets a New Licensing Agent

Trainer and life coach Jillian Michaels, from NBC’s The Biggest Loser, signed with Shark Branding to license her brand for categories including swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, and household cleaning products in North America.

Shark Branding will work with Michaels’s company, Empowered Media, to ramp up licensing activity in North America and internationally.

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