By Allison Watkinson
TLL Reporter
Kendra Scott is launching its second licensed jewelry collection in partnership with country superstar Dolly Parton.
Facilitated by IMG Licensing, the collaborative partnership is inspired by Parton’s popular song titled ‘I Will Always Love You’.
The new collection includes handcrafted jewelry designs with sculptural heart pendants, floral accents and butterfly-inspired details in Kendra Scott’s distinctive silhouettes.
“Every piece in this collection is a reminder to lead with love, authenticity, and shine your light in the world, just like Dolly has always done,” said Kendra Scott. “Inspired by one of her most iconic songs, you’ll find heart and butterfly motifs throughout this collection, representing everything Dolly stands for. Dolly is a true icon that means so much to so many of us, and I am thrilled to pay homage to her hit song in this special way.”
The limited-edition collection will include 10 different jewelry styles that are through the lifestyle brand’s e-commerce website and retail store locations.
Founded in 2002 by Kendra Scott herself, the Kendra Scott brand is a jewelry and lifestyle brand that is known for its designs, use of color and signature shapes.
The brand offers a wide variety of items across fashion, jewelry, watches, engagement rings, fragrances, home accessories and more.
The company distributes its products through an omni-channel network of over 150 namesake stores, pop-up locations, wholesale partners and specialty boutiques.
Since 2010, the company has donated over 65 million dollars to philanthropic organizations, including through the Kendra Scott Foundation’s childhood literacy initiative, Yellow Library.
Dolly Parton is an award-winning musical artist, songwriter, entrepreneur, philanthropist, actress and author who is known around the world for her critically-acclaimed country music.
To date, Parton has donated over 255 million books to children around the world through her Imagination Library initiative.
Her children’s book, Coat of Many Colors, was dedicated to the Library of Congress to honor the Imagination Library’s 100 millionth book donation.
Photo Source: Kendra Scott/PRNewsfoto