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Coffee

Keurig’s Supervalu(e)

Licensing agreements don’t usually get credited for triggering new stock highs (even on a day when the overall market hits an all-time high), but grocery chain Supervalu has licensed Keurig Green Mountain to market Supervalu’s Java delight brand of coffee in its K-Cups for hot brewing systems, an announcement that sent Keurig’s stock to its own new high.

The stock is up more than 97% this year, the best performance on the S&P 500, according to investor’s business daily. This year alone, Keurig has signed deals with nestle for Coffee-Mate, Harris Teeter, Peet’s Coffee & Tea, Kraft, and Coca-Cola.

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