Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

Kids Understand Racism Better Than We Think: Sesame Workshop Study

A landmark study by Sesame Workshop has found the vast majority of children believe that people of different races are not treated fairly in the United States.

According to the study Coming Together: Family Reflections on Racism, conducted by Sesame Workshop to better understand how the events of last summer were affecting and being perceived by children, 86% of children believe that visible minorities are not treated fairly in this country. Many noted that they believe this because they have personally witnessed unfair treatment.

Sesame Workshop says the study, designed to capture and elevate the voices of children ages 6-11 and their parents, provided a platform and methodology that allowed children’s hopes and fears to come through unfiltered at a time when media and the national dialogue focused almost exclusively on the experience and emotional response of adults, said Tanya Haider, Chief Strategy Officer and EVP, Research and Ventures, Sesame Workshop.

“At Sesame Workshop, we look at every issue through the lens of a child,” said Haider. “Children are not colorblind; they start forming their own sense of identity and that of others at a young age. This study was one way to get a sense of how children were processing what was going on around them, and we found real differences in the manner in which kids from different racial backgrounds responded to the questions.”

Haider says data for the Coming Together study was collected in two waves: in June 2020 and January 2021, with the same 147 pairs of parents and their children​. In both waves, children answered five general open-ended questions about their hopes, fears, and the world around them​ using drawings, photos, writing, and videos.​ The diary-style questions intentionally did not mention racism or protests, in order to gauge how salient and top-of-mind these issues were for children. Following these diary questions, parents and children also responded to a set of questions specifically about racism, protests, and conversations about these topics.

Key findings in the study include:

  • Children have not only witnessed unfair treatment, but close to half of these children (42%) have personally experienced discrimination of some kind, including nearly two-thirds (62%) of Black children (reported by their parent).
  • Approximately one third of these children have experienced discrimination specifically relating to their race/ethnicity.
  • Parents responding to Wave 2 in January 2021 believe that their children have a deeper understanding of racism than they did last summer.
  • Parents also report that their children more deeply understand how real and how wrong racism is and that people can do and say things to help those who are treated unfairly.
  • The majority of parents were comfortable being the primary source of information teaching their children about race and racism, followed closely by books, school, and media, yet only 22% of parents report that specific resources helped them prepare for discussions with their children.

​“Our study found that parents are having conversations around race and racism, some with even greater frequency than they did last summer​,” said Courtney Wong Chin, Director, Content Research & Evaluation, Sesame Workshop. “They want to be the ones teaching their children about the issue but are also comfortable with their children learning from other sources like trusted media. As learning about racism becomes more universal and parents’ confidence grows, Sesame Workshop aims to provide them with tools that can support them in this effort.”

The Coming Together study results come as consumer product companies and licensing companies have put a greater focus on Diversity, Equity and Inclusion program (DE&I) following the wave of protests across America in 2020 after several controversial shooting deaths of black people at the hands of police. Haider says it was important for Sesame Workshop to understand how children feel about racism, and adds that Coming Together: Family Reflections on Racism findings will inform new Sesame Workshop content for years to come.

The study is one element of Sesame Workshop’s broader Coming Together initiative—a long-term, organization-wide commitment to racial justice, the company says. Designed to provide families with the tools they need to build racial literacy, to have open conversations with young children, to become upstanders against racism, and more, Coming Together includes a racial justice educational framework, ongoing research, and a rolling release of new content at

The full data set from the Coming Together: Family Reflections on Racism report is available here.


You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!









Try Premium Membership