Veteran Hasbro executive Kim Boyd has been chosen to lead the company’s new Global Brands & Consumer Innovation division.
The formation of the GBCI division is a major strategic goal for Hasbro this year, and the company has opted to go for a leader with in-house knowledge and a track record of success with a variety of Hasbro products.
Hasbro says, effective immediately, Boyd will be responsible for driving Hasbro’s brands “cohesively, consistently and globally with consumer-led innovation.”
Working across the company’s brand driven toy and game franchises, and in partnership with eOne and Wizards of the Coast, Boyd is now responsible for spearheading global commercial and consumer alignments to stay ahead in an increasingly borderless world. Boyd will be based in Hasbro’s Pawtucket headquarters. She reports to Eric Nyman, Chief Consumer Officer and Chief Operating Officer of Hasbro.
“We are on our journey to supercharge our brands like never before at Hasbro with the incredible competencies of Hasbro Consumer Products, eOne entertainment, and Wizards digital gaming divisions,” Nyman said. “As consumer preferences rapidly change, the promotion of Kim Boyd to the Head of Global Brands and Consumer Innovation positions us to drive that vision forward.”
Boyd joined Hasbro in 2006 and has held several leadership positions at Hasbro, most recently as Senior Vice President & General Manager of Global Brands.
Nyman says Boyd has been a valued partner and business leader in her more than 15 years at Hasbro, having led brand teams across Action Brands, Gaming, Fashion and Preschool, along with her successful experience leading marketing across all Hasbro brands in the North American region for Hasbro’s toy and game business. Boyd’s new position falls underneath Hasbro’s overall Consumer Products business.
“With a dedicated focus and leadership around consumer innovation, Hasbro will continue to deliver solutions for our world class brands that surprise and delight our fans, families and children around the world,” Nyman added. “I am confident that Kim has the skills and passion for consumer-led innovation to lead this important group for years to come.”
The appointment is part of a much larger strategic realignment at Hasbro, as outlined in TLL’s recent Special Report, which you can read at the link below: