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Best in Show

L.O.L. Surprise! Sweeps Toy & License of the Year Awards

This year, L.O.L. Surprise! by MGA Entertainment received the distinguished “Toy of the Year” and “License of the Year” awards at the 19th Annual Toy of the Year (TOTY) Awards.

MGAE took home two more awards in the Doll and Playset (tied) categories for a total of four honors. Lego tied for the most number of awards with four of its own: Collectible, Construction Toy, Playset (tied), and Specialty Toy. Mattel nabbed three honors for Action Figure, Infant/Todder Toy, and Preschool Toy. Meanwhile, Spin Master nabbed two categories for Creative Toy and Vehicle.

Other top brands from the list included Harry Potter/Wizarding World (Warner Bros.), Paw Patrol (Nickelodeon), and Disney Star Wars.

Winners were selected based on votes from toy retailers (mass and specialty), media, Toy Association members, and consumers. The overall Toy of the Year winner was determined by an expert panel, while the People’s Choice award winner was selected solely by consumer votes cast online.

Here’s the complete list:

  • People’s Choice Award: Unstable Unicorns by TeeTurtle (the most votes from consumers)
  • Toy of the Year: L.O.L. Surprise! by MGA Entertainment
  • License of the Year: L.O.L. Surprise! by MGA Entertainment
  • Action Figure of the Year: Mattel Jurassic World Dinosaur Action Figures by Mattel
  • Collectible of the Year: LEGO Harry Potter and Fantastic Beasts Minifigure Series by LEGO Systems 
  • Construction Toy of the Year: LEGO Harry Potter Great Hall by LEGO Systems
  • Creative Toy of the Year: Cool Maker KumiKreator by Spin Master
  • Doll of the Year: L.O.L. Surprise! Eye Spy Under Wraps by MGA Entertainment 
  • Game of the Year: Disney Villainous Game by Wonder Forge by Ravensburger 
  • Infant/Toddler Toy of the Year: Fisher-Price Laugh & Learn Smart Learning Home by Mattel 
  • Innovative Toy of the Year: Botley the Coding Robot Activity Set by Learning Resources 
  • Outdoor Toy of the Year: Glove-A-Bubbles by Zing
  • Playset Toy of the Year (tie): LEGO Creator Expert Roller Coaster by LEGO Systems and L.O.L. Surprise! House by MGA Entertainment
  • Plush of the Year (tie): Scruff-A-Luvs by Moose Toys and Star Wars Ultimate Co-Pilot Chewie by Hasbro
  • Preschool Toy of the Year: Fisher-Price Think & Learn Rocktopus by Mattel 
  • Rookie of the Year: Ollyball – The Ultimate Indoor Play Ball! by VICTURY Sports 
  • Specialty Toy of the Year: LEGO Harry Potter Hogwarts Castle by LEGO Systems 
  • Tech Toy of the Year: Arcade1Up by Tastemakers
  • Vehicle of the Year: PAW Patrol Ultimate Rescue Fire Truck by Spin Master & Nickelodeon
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