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License Factory Scores Sweet Deal With Crayola

The License Factory has secured a licensing agreement with fellow Pennsylvania company Crayola, for a North America-wide distribution of branded Confetti Popcorn and Cotton Candy.

The agreement covers the US, Canada and Mexico.

The License Factory says Crayola Confetti Popcorn and Cotton Candy has been carefully crafted in Crayola classic colors to provide a colorful snacking experience that tastes as great as it looks. The products will be available and sold in all trade channels in Q4 2020—just in time for Holiday shopping.

All products are gluten-free and vegan—creating a product line that kids love—and that parents feel good about buying.  The Confetti Popcorn blend features a mix of vibrant Crayola colors including screamin’ green, sky blue, goldenrod (yellow), and razzmatazz. Bluetiful raspberry and tickle me pink vanilla Cotton Candy will be available in a 3oz bag or a plastic tub that can be recycled to store craft supplies.  

Jacob Levy, VP of Marketing at The License Factory said “We’re excited about this partnership. Crayola is world-renowned as a timeless American company with the highest-possible integrity.”  

“The Crayola brand is anchored in color,” says Warren Schorr, Vice President of Business Development and Global Licensing at Crayola. “We look forward to enriching the snacking experience with Crayola’s classic hues.”

The License Factory, based in Womelsdorf PA is a boutique licensing firm focused on innovative licensing for consumer products and strategies. 

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