And the winner is ….
Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories.
And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’.
“We have some extraordinary talent in our creative and fast moving industry who may not have been in their jobs for a long time but show commitment and creativity,” said LI Germany’s managing director Peter Hollo. “These can be young career starters or career changers new to licensing. Age is not the decisive factor here, but commitment, drive and passion for licensing.”
The winners of the Licensing International Germany 2020 Awards are:
Licensor/Licensing Agency of the year – KIDDINX, Studio 100 Media GmbH
Licensee of the year – Boxine
Property/Franchise of the year – Die Eiskönigin, Der Grüffelo
Licensed product of the year – Playmobil Heidi Spielsets
Promotion of the year – Grüffelo Tchibo Promotion, Active Merchandising; McDonald‘s Happy Meal: Original Schleich Figuren, CREATA (Germany) GmbH
Retailer of the year – Müller
Sports brand of the year – Bundesliga (DFL)
Digital brand of the year – Super Mario
Corporate/Lifestyle/VIP brand of the year – Ralph Ruthe
Newcomer of the year – MyPostcard.com
Licensing Industry Award – Studio 100 Media
Lifetime Achievement Award – Fred Göpfardt, Licensing Press
Rising Stars 2020 – Mandy Bläsche, Volkswagen Licensing; Steffi Engel, Pummeleinhorn; Josipa Gelo, MyPostcard.com; Steffi Greif, Brand Licensing by Burda; Ann-Katrin Hager, sprd.net.