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Licensing International Germany Announces 2020 Award Winners

And the winner is ….

Licensing International Germany unveiled the 2020 winners of its annual best of the best licensing awards, selected from among 54 finalists in 10 categories. 

And for the first time, LI Germany also issued awards for the industry’s ‘Rising Stars’. 

“We have some extraordinary talent in our creative and fast moving industry who may not have been in their jobs for a long time but show commitment and creativity,” said LI Germany’s managing director Peter Hollo.  “These can be young career starters or career changers new to licensing. Age is not the decisive factor here, but commitment, drive and passion for licensing.”

The winners of the Licensing International Germany 2020 Awards are: 

Licensor/Licensing Agency of the year – KIDDINX, Studio 100 Media GmbH

Licensee of the year – Boxine

Property/Franchise of the year – Die Eiskönigin, Der Grüffelo

Licensed product of the year – Playmobil Heidi Spielsets

Promotion of the year – Grüffelo Tchibo Promotion, Active Merchandising; McDonald‘s Happy Meal: Original Schleich Figuren, CREATA (Germany) GmbH

Retailer of the year – Müller

Sports brand of the year – Bundesliga (DFL)

Digital brand of the year – Super Mario

Corporate/Lifestyle/VIP brand of the year – Ralph Ruthe

Newcomer of the year – MyPostcard.com

Licensing Industry Award – Studio 100 Media

Lifetime Achievement Award – Fred Göpfardt, Licensing Press

Rising Stars 2020 – Mandy Bläsche, Volkswagen Licensing; Steffi Engel, Pummeleinhorn; Josipa Gelo, MyPostcard.com; Steffi Greif, Brand Licensing by Burda; Ann-Katrin Hager, sprd.net.

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