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ANIMATION

Loyalty Partner for Miraculous across EMEA

By Allison Watkinson

TLL Reporter

Independent animation studio ZAG has signed an agreement with TCC Global as the exclusive loyalty partner for Miraculous: Tales of Ladybug and Cat Noir in the EMEA region.

“TCC Global is well-known for creating well-designed loyalty campaigns that excite shoppers and reward loyalty in meaningful ways,” said Julian Zag, EVP Global Operations and Head of Consumer Products at ZAG.

“Miraculous has become one of the worlds most loved and recognizable brands with over one billion dollars in retail sales to date, and we are delighted that TCC will be creating compelling and relevant shopper offers for our fans to enjoy further connecting with our heroes Miraculous Ladybug and Cat Noir across EMEA.”

Active in more than 60 countries worldwide, TCC Global has created over 8,000 loyalty solutions, engaged with over a billion shoppers, and helped hundreds of retailers build a more loyal customer base.

Working together with ZAG, TCC Global will implement specialized loyalty programs for the globally loved Miraculous franchise to include instant rewards, redemption rewards, games, spend and get offers, and sponsor products.

“We, at TCC, are very excited to announce our partnership with ZAG, which will allow us to bring Miraculous into the world of loyalty campaigns through our network, delighting shoppers and families across EMEA,” said Marco Camisi, VP Global Entertainment.

“Retailers will fall in love with the combination of Miraculous’ contemporary and relevant values – friendship, inclusion, girl empowerment – and the impressive content pipeline will keep a smile on many shoppers’ faces for a long time to come!”

The animated action-comedy series Miraculous: Tales of Ladybug & Cat Noir was created by ZAG and co-produced with ON kids and family. It follows the adventures of two teens with secret superhero identities, Marinette and Adrien.

Miraculous is ranked by IMDB among the Top 10 Best Animated Shows in the last 20 years. The series is available in over 120 countries with season five of the series set to debut this fall, alongside the highly anticipated Miraculous feature film.

The upcoming feature film will be supported by several cobranded licensing partnerships that have not yet been announced.

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