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Business Shorts

M&A & Marketing

Iconix Brand Group is exploring a sale of its majority stake in Peanuts Worldwide and the Strawberry Shortcake brand, according to Reuters. The company sold The Sharper Image Brand to ThreeSixy Group earlier this year.

Universal joins with Brand Events to bring film franchise Fast and Furious to an all-new global live-arena tour, debuting in 2018. Using advanced technology and featuring all the favorite cars from the blockbuster series, “Fast & Furious Live” seeks to evoke audacious moments from the series.

As part of Disney’s “Marvel Heroes Come in All Sizes” spring retail campaign, the superhero universe will expand with more merchandise, new story content, digital storytelling, and collaborations. Telltale Game’s Guardians of the Galaxy console game launches in march. New toys are available from Hasbro, Funko, Lego, Jakks, Jada Toys, and Schleich. Walmart and Target will feature branded endcaps and Toys ‘R’ Us will debut a front-of-store “What’s Hot” feature, while Kohl’s promotes Marvel softlines and toys and Amazon offers marketing support to DVDs, books, and licensed product.

Kids Pop comes to the U.K. with the help of Universal Music On Demand (label partner), ITV (media and advertising partner), Crown Talent & Media Group (talent search), and Creative Artists Agency (strategic advisor and live-booking agent).

Streaming anime provider Crunchyroll partners with Screenvision Media and KAOS Connect to host The Anime Movie Night—a series of seasonal live screening events at theaters nationwide launching in April.


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