FREE Report: Licensing in the Metaverse
Don’t miss out on the hottest trend in licensing today—making real money in the virtual world. Read this report to learn how you can capitalize on this trend today!

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts

M&A & Partnerships

Garfield joins the Nickelodeon fold as Viacom enters into a definitive agreement to acquire Paws, Inc. The deal includes the IP owner’s Garfield and U.S. Acres franchises and is expected to close in the upcoming weeks. According to TLL’s latest $100 Million Entertainment/Character list, Garfield boasts roughly $440 million in annual licensed retail sales worldwide. As part of the deal, Viacom plans to develop a new Garfield animated series. The property joins top Nick properties totaling roughly $4 billion in global sales — including SpongeBob SquarePants, PAW Patrol, Teenage Mutant Ninja Turtles, the forthcoming Blue’s Clues & You!, the first-ever SpongeBob spinoff, Kamp Koral, and an all-new animated Star Trek series. Last month, Paws. Inc.’s headquarters was donated to the Ball State University Foundation and all staff is currently working from home. Jim Davis will continue to create the syndicated comic strip he launched in newspapers in 1978.

Barnes & Noble has finally been sold to Elliott Advisors in a $683 million deal. As a result, B&N becomes a private company controlled by the private equity firm and will be headed up by James Daunt, the CEO of U.K. bookstore chain Waterstones. B&N founder Len Riggio will have no formal role in the new company. Daunt will relocate from London to New York to oversee the two chains. Earlier this year, Daunt revealed that the firm plans to sell B&N after “a little botox.” In fiscal 2018, B&N store sales fell 1.9% and total revenue fell 3.0% compared to the previous year.

AriZona Beverages partners with Dixie Brands for an AriZona-branded line of THC-infused gummies, vaporizers, and beverages. The agreement allows AriZona to invest up to $10 million in Dixie.

Encyclopedia Britannica parentco Britannica Group joins forces with What on Earth Publishing, an international independent children’s non-fiction publisher, to launch Britannica Books, a new fun-reference imprint. The first list will come to market worldwide in Fall 2020 and will publish 5-10 titles per year for children ages 3-14.

Sony Music Entertainment’s merchandising division, The Thread Shop, acquires the music merchandise department of The Araca Group.

Fox Entertainment snaps up Bento Box Entertainment, the animation studio behind its hit Bob’s Burgers as well as other shows for Netflix, Adult Swim and Nickelodeon. The prodco will continue to operate as a stand-alone entity.

Talent agency Endeavor Group postpones its IPO until September at the earliest. The parentco of WME, IMG, UFC, and the Miss Universe pageant is currently in negotiations to purchase On Location Experiences, a high-end hospitality and live-events company.

Twitch strikes live streaming partnerships with the NBA and (exclusively) USA Basketball. Twitch will offer the option to co-stream all events, giving fans a chance to connect with their community by offering their own commentary.

British internet-based fashion group Boohoo buys out the online businesses of fashion chains Karen Millen and Coast for £18.2 million in cash ($22.1 million). BoF reports that the two brands together had direct online sales of £28.4 million ($34.5 million) worldwide in the 12 months ended February.


You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!









Try Premium Membership