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Marvel and Yoobi Partner on Heroic Back-To-School Line

The school, home and office supplies company Yoobi announced this week a major collaboration with Marvel, consisting of a ‘super-powered’ collection of back-to-school products.

Yoobi says the line will combine Marvel’s iconic characters from comic books and film with Yoobi’s bold designs in a limited-edition collection.

Yoobi describes itself as a “give-back brand” that believes all children should have an equal opportunity to learn and be creative, which is why Yoobi has operated on a “buy one, give one” model since launching in 2014. For every item purchased, Yoobi donates a school supply item to a U.S. child in need.

Yoobi is currently available in the U.S. and Canada, and to date, has donated essential school supplies to more than 5 million students throughout those countries. You can more about Yoobi’s give-back programs at Yoobi.com/give.

The Yoobi x Marvel collection will comprise a total of 78 products, including pencil cases, notebooks, lunch bags, water bottles, and will assemble an array of fan-favorite characters from the Marvel Universe, with everyone from Spider-Man to Black Panther, Captain Marvel, the Hulk, and Iron Man making an appearance. The action-packed designs will give kids and kids at heart the chance to unleash their creative superpowers, says Yoobi, and feel inspired for a year of learning in and out of the classroom.

“At Yoobi, we believe every student deserves an equal opportunity to reach their full potential,” said Yoobi co-founder and CEO Ido Leffler. “Our buy-one-give-one model ensures we can provide access to free school supplies, while alleviating the burden that falls on our incredible teachers—our everyday superheroes—who spend hundreds of dollars out of pocket on supplies for their students every year. We’ve always worked to create products that make the school supplies aisle as exciting as the toy aisle, so we are thrilled to partner with the iconic Marvel brand to inspire kids to learn and be creative this school year.”

The Yoobi and Marvel collection was designed to spark inspiration and smiles to help bring a bit of fun back to learning in 2021, says Leffler. With classic black and white designs to colorful Kawaii prints, the Yoobi/Marvel collection has the back-to-school essentials needed to save the day.

“Collaborating with Yoobi gives us the chance to deliver the Marvel brand, and a cool, super hero-inspired experience to the classroom like never before,” said Paul Gitter, SVP, Marvel Licensing. “Marvel characters are fun, smart and inspiring, and we’re excited to see students find their power with this collection.”

 

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