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Toys & Games

Marvel Avengers’ Mission: To Get Kids Moving

Walt Disney Consumer Products and toy licensee Hasbro will appeal to families interested in both active play and tech toys with Playmation, a system of toys and wearable devices that uses motion sensors and wireless technology to encourage kids to run around while controlling smart action figure toys from wriststrapped gear.

Playmation’s Marvel Avengers will hit stores in October, priced at $119.99 for a starter pack, with systems based on Star Wars and Frozen to follow in 2016 and 2017, respectively. An accompanying Avengersnet app will allow consumers to register their gear and access additional play ideas.

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