• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Marvel Studios and Kellanova Team Up for Fantastic Four Pop-Tarts

June 3, 2025

By Allison Watkinson
TLL Reporter
Marvel Studios and Kellanova have teamed up for a licensed Pop-Tarts collection to promote the upcoming film, The Fantastic Four: First Steps.
The Fantastic Four pastry line-up features four Pop-Tarts Frosted varieties including Strawberry, Brown Sugar Cinnamon and S’mores, as well as the return of the brand’s limited-edition Frosted Blue Raspberry flavor.
Each licensed pastry features one of eight different printed frosting designs inspired by the four members of the Fantastic Four team and their super powers.
The returning Pop-Tarts Frosted Blue Raspberry toaster pastry flavor will be available exclusively at Walmart beginning on June 9, while the other printed pastries will be available in specially marked boxes at grocery retailers throughout the U.S. In addition, customers who purchase 10 dollars worth of any participating Pop-Tarts Frosted boxes can get a 5 dollar Fandango Movie Reward code that can be used to purchase a ticket to The Fantastic Four: First Steps movie in theaters.
“The Pop-Tarts and Marvel Studios’ The Fantastic Four: First Steps collaboration is a celebration of our shared 1960s origins,” said Pop-Tarts VP, Leslie Serro. “There’s no better way to welcome everyone’s favorite, blue-suited Super Hero family to the MCU than with the triumphant return of our own fantastically blue toaster pastry—Pop-Tarts Frosted Blue Raspberry—back on shelves for the first time since 2019, and just in time for this summer’s must-see movie.”
Debuting in theaters on July 25, Marvel Studios’ upcoming film follows the Fantastic Four superhero team as they work to defend a retro-futuristic Earth from a ravenous space god called Galactus and his Herald, the Silver Surfer.
Directed by Matt Shakman, The Fantastic Four: First Steps film features Vanessa Kirby as the Invisible Woman, Pedro Pascal as Mister Fantastic, Joseph Quinn as the Human Torch and Ebon Moss-Bachrach as The Thing.
The villainous Galactus is played by Ralph Ineson and the enigmatic Silver Surfer is portrayed by Julia Garner.
Kellanova is a global food and beverage company that offers a wide range of products through its portfolio of differentiated brands.
The company’s portfolio includes well-known brands such as Pringles, Kellogg’s Rice Krispies Treats, Cheez-It, Eggo, MorningStar Farms, Special K, Pop-Tarts and more.

Photo Credit: Kellanova (PRNewsfoto/Kellanova)

LA Dodgers and Toei Animation Bring One Piece to Dodger Stadium

 

Filed Under: Editorial, Open Content, Top Story, TLL, Recent Headlines, Archive, Articles, Featured, Film, Entertainment Tagged With: Marvel Studios, Marvel films, Fantastic Four, Kellanova, Pop-Tarts, The Fantastic Four: First Steps

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in