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Max & Ruby Are Back With New Fashion

The adorable sibling bunnies Max & Ruby from the popular books and the Nelvana animated series are getting their own fashion line for adults.

Nelvana has partnered with fashion and merchandise retailer Hot Topic to launch a new collection of  Max & Ruby T-shirts. The collection, which is currently available for purchase online at hottopic.com, debuts following Max & Ruby’s surging popularity on TikTok, invoking nostalgia for millennials who grew up watching the series, reading the stories, and now introducing the brand to a new generation.

Max & Ruby TikTok videos—including the creation of the theme song and baking Max and Ruby’s birthday cakes—have generated millions of views, and while the series is intended for kids, the videos and stories are also popular with adults who fondly remember the characters from their own childhood.

This is the first time that an apparel line has been developed for adults for the beloved brand, Nelvana says. Comprised of 18 SKUs for men and women, the collection includes t-shirt designs featuring characters from the most popular book series for preschoolers by award-winning author and illustrator, Rosemary Wells.

Max & Ruby follows the hilarious, entertaining and mischievous adventures of siblings Max and his older sister Ruby. The series airs on Treehouse in Canada and on Nick Jr in the US, and has garnered more than 593 million views on YouTube worldwide.

Based on the brands online success, Nelvana has also recently launched a series of “Super Max” digital shorts on its Treehouse Direct YouTube channel.

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