FREE Trademark Search Report:
How To Do A Trademark Search

Get this FREE report now to: Perform a trademark search quickly and easily; Protect your brand—legally!; Save time and money with a trademark public search; Avoid potential legal conflicts

Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

MDR Appointed To Rep Paul Frank

Following Futurity Brands’ acquisition of Paul Frank, MDR Brand Management has been appointed to further build on the iconic property.

The partnership with MDR begins in South East Asia, Korea and India, with the remit to bring on board new licensing partners, re-energise the brand to capture Paul Frank’s original fans and appeal to the next generation of teens and young adults.

Known for it nostalgic bright colors, quirky humor and Julius the Monkey, the brand has been established for over 25 years.

Moving forwards, Futurity will be working with the American artist and fashion designer himself to introduce new characters.

MDR has already identified strategic product and experiential opportunities, brand partners for curated special editions and retailers to introduce the brand to the Indian market and re-shape Paul Frank’s longstanding presence in Asia.

“We are so pleased to be working with Futurity Brands on their new journey with the brand,” commented Daniel Avener, CEO of MDR Brand Management. “The characters are evergreen, iconic and have real values and emotions to share, giving way for creativity, fun and strong associations to important global topics such as environmental consciousness, female empowerment and self love.”

Stan Wan, CEO of Futurity Brands, added: “Through our recent acquisition of Paul Frank, we intend to connect with current and future fans in a more meaningful way.

“We felt like MDR perfectly understood our mission and goals and has the experience and local footprint to help us build a fresh brand extension program for the enjoyment of generations to come.”

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll)
()