Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!

Melissa & Doug Partner with ViacomCBS

Toy company Melissa & Doug have scored what may be its biggest deal to date, signing an exclusive licensing partnership with ViacomCBS Consumer Products to deliver PAW Patrol and Blue’s Clues & You! co-branded toy product lines for Fall 2021.

The company says the toys will be designed to educate and empower preschoolers through active engagement with a focus on problem solving and creative thinking.

This global partnership with ViacomCBS is the largest licensing agreement Melissa & Doug has ever signed, marking a major milestone for the company. Through the partnership, Melissa & Doug will bring innovative new toys to retail that will span multiple categories focused on learning and education.

“Melissa & Doug has been at the forefront of children’s toys for over 30 years,” said Dion Vlachos, Executive Vice President, Licensing & Retail, ViacomCBS. “We are thrilled to collaborate with them to create products based on the beloved PAW Patrol and Blue’s Clues & You! IP that continue to inspire imagination and hugely impact children’s growth and learning.”

From its inception, Melissa & Doug has been a purpose-driven company committed to providing educational toys that ignite children’s imaginations. Recently, Melissa & Doug announced an alliance with the American Academy of Pediatrics to champion the health benefits of open-ended play and provide tools and resources for parents to make it an essential part of children’s everyday lives.

“We’re excited to work with a company as iconic as Nickelodeon, one that shares in our mission to make the world a more playful place through thoughtfully researched and designed products and content,” said David Henderson, Chief Commercial Officer of Melissa & Doug. “The characters of PAW Patrol and Blue’s Clues & You! will help us introduce our hands-on, skill-building toys to an even greater number of children.”

Paw Patrol is one of the most popular preschool shows on television in the U.S. The CGI-animated series, produced by Spin Master Entertainment, follows a pack of heroic rescue pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are led by a tech-savvy boy named Ryder. The series features a curriculum that focuses on citizenship, social skills and problem solving.

A remake of the groundbreaking, curriculum-driven interactive series Blue’s Clues, Blues Clues and You! has a new generation of preschoolers searching for clues with beloved puppy Blue, fellow pup Magenta, and new live-action host Josh (Josh Dela Cruz). The series features new CG-animation for Blue and Magenta, brand-new elements and refreshed iconic items from the original series including an updated Handy Dandy Notebook equipped with smartphone technology and the return of fan-favorite characters.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()