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Mobile & More Content Licensing

Universal partners with mobile-game developer Ludia for AR mobile game app, Jurassic World Alive. Players collect, discover, and create a variety of dinosaurs while exploring their own neighborhoods and cities around the world. Starting June 6 through July 31, select Walmart and AMC locations will allow players to collect branded supply drops and resources.

Hasbro parters with digital marketplace Quidd to create, distribute, and sell digital goods like stickers, trading cards, and toys through mobile phones. The Quidd app will feature limited edition digital offerings based on 40 Hasbro brands including My Little Pony, Transformers, Monopoly, GI Joe, and Nerf.

SYBO Games brings mobile game Subway Surfers to YouTube in a short animated series—taking the brand full circle. The app became the first game to surpass one billion downloads in Google Play’s store. A longform series is currently in development and slated for a late 2019 launch.

Launching into the Real World

Mobile game app Angry Birds is getting a live-action game show TV series. Rovio Entertainment is partnering with prodco Big Fish Entertainment to develop the project, which features large-scale obstacle courses such as a human slingshot; villainous green piggies; and defense zones comprised of water, wood, ice, and stone barriers. Participants work in teams as they collect bird ammo, eliminate guard towers, and race to reach the castle tower to save as many eggs as possible.

Big Fish President Dan Cesareo and CCO Lucilla D’Agostino serve as executive producers, as well as Jeff Bennett and Joe Lawson, Head Content Licensing for Rovio. No network is currently attached.

Angry Birds fans can also look forward to Sony Pictures’ Sept. 2019 theatrical release of The Angry Birds Movie 2, a new long-form animated series for 2020, new live stage shows, location-based entertainment projects, and original live-action and animated content for Angry Birds’ YouTube channel.

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