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Moxie Named Exclusive Licensing Agency For Albert Whitman Media

The global brand management and licensing agency Moxie & Company has been selected to serve as the exclusive licensing representative on behalf of Albert Whitman Media, including the company’s century-old brand The Boxcar Children. 

The partnership with Moxie was announced this week by company partner Arlene Scanlan, who says Moxie & Company will introduce licensees to the vast and much-revered library of Albert Whitman & Company published works, including the 102-year-old company’s globally-recognized book series The Boxcar Children.

“Recognized as a specialist in the licensing of story-driven properties on behalf of major publishing companies and individual authors, Moxie & Company was our top choice in representing the licensing of our literary brands to the consumer products community,” said Attila Gazdag, President of Albert Whitman Media.

Albert Whitman & Company (AW) established Albert Whitman Media (AWM) in 2021 to launch the publisher’s titles into original production for all areas of broadcast, cable, and streaming media worldwide. In addition, AWM is establishing subscription-based digital platforms for Albert Whitman & Company’s library of books, aimed at enhancing children’s literacy and reading comprehension levels, as well as teaching English as a second language to non-native speakers.

The publisher of The Boxcar Children since 1942, Albert Whitman & Company is among the most prolific publishers of family literature and a leading resource for the education market with its diverse children’s titles appearing in schools and libraries across the country.  The company boasts an impressive roster of authors and illustrators and a catalog of more than 1,000 books in print that are a staple within the educational market and available in leading chain and independent booksellers worldwide.

“Albert Whitman & Company ranks among the most trusted independent publishers of children’s books,” said Scanlan. “We are excited to work with Attila and his newly established Albert Whitman Media to create a broad array of unique opportunities for licensees across all key consumer product categories.”

Moxie & Company founding partners Arlene Scanlan and Laura Becker have earned industry-wide recognition for their high-profile licensing achievements, including their brand-building contributions from such classic properties as Nancy Drew, Peanuts and Garfield to their recent collaborations with The Hallmark Channel, Tasty, Kate Spade and The Fred Rogers Company. Headquartered in Westport CT, Moxie represents a diverse portfolio of designers and book-based brands including The MTA (The New York City Subway), Molly Hatch, and Raggedy Ann & Andy.

 

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