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Sports

NASCAR Green Flags TV Series

Photo: NASCAR. Mark Burnet, Roma Downey, and Zane Stoddar.

NASCAR has signed Roma Downey and Mark Burnett, producers of the miniseries The Bible and A.D.: The Bible Continues, to create a scripted TV series set in the world of auto racing.

NASCAR could use a jump off the starting line. TV ratings and race attendance are down. Licensed sales of drivers and team merchandise have also slumped, falling 5% in 2013 and 7% in 2014. NASCAR generated $761 million in 2014, roughly 5% of all sports licensed sales in U.S./Canada, according to TLL’s Annual Licensing Business Survey.

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