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New CEO at Sambro International

The popular toy manufacturer and distributor, Sambro International Ltd., has appointed Paul Blackaby as its new chief executive officer, as he looks to “lead the team through its next stage of development.”

Blackaby joined the Sambro business in February 2020 as chief financial officer, bringing with him many years of experience in both the manufacturing and consumer goods sectors at a senior level.

“I am completely delighted to be given the opportunity to lead this fantastic business and terrific team through its next stage of development,” said Blackaby. “There has been some great work undertaken in recent years which we will harness and build from; we are all excited about Sambro’s future.”

The award-winning toy and novelty company, based in Manchester, England, recently announced that it was assessing growth opportunities after securing a £13 million funding package with its banking partner.

Sambro achieved strong sales in 2020 despite the challenges of the pandemic and employs more than 90 people in its offices in Bury, Amsterdam and Hong Kong.

Established in 1996, SAMBRO is an award winning GLOBAL supplier of licensed merchandise, working with world leading entertainment companies like Marvel and Disney, among many others. The company primarily focuses on the creation of  bespoke product lines across a host of categories including Toys, Arts & Crafts, Stationery, Bags, Pocket Money & Novelty Toys.

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