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E-commerce

New Channel for Chanel

Bowing to the inevitable, Chanel announced that it will begin engaging in e-commerce probably by the end of 2016. The move includes three of the Métier d’Art companies owned by Chanel’s Paraffection subsidiary, including glove-maker Causse, milliner Maison Michel and cashmere house Barrie Knitwear, all of which will sell online on separate e-commerce sites. It’s not a shift in strategy, according to Chanel’s President: “it’s an evolution to better serve our customers.”

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