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Trademarks/Brands

New Jersey Highways Become a Brand

They may lack the romance of old Route 66, but the New Jersey Turnpike and Garden State Parkway are traveled by more than 600 million vehicles and one billion people each year—enough to inspire a licensing program.

The roadways will be commemorated on products including t-shirts, hoodies, bags, magnets, mugs, phone cases, beach towels, and wildflower seed packets sold at Turnpike and Parkway rest area stores, new Jersey gift shops, and other outlets.

“New Jerseyans and the millions of people from around the U.S. and the world who vacation in the garden state are loyal to their exit, their town, and their beach,” says Cynthia hall Domine, Founder & President of licensing agency Synchronicity.

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