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Ninja Life Hacks Expands Through Licensing Partnerships

The popular book series Ninja Life Hacks is expanding its brand into board books, activity books and other products to help young readers develop resilience, confidence, and social-emotional skills.

Bestselling independent publishers Grow Grit Press and Insight Editions are collaborating on a publishing program for the best-selling series, in a deal brokered by Ninja Life Hack’s agent The Brand Liaison.

Ninja Life Hacks was created by Mary Nhin in 2019. The signature series of paperback books each feature a character who has mastered an essential life skill such as Angry Ninja, Positive Ninja, Focus Ninja and Anxious Ninja.  The series has grown to a catalog of more than 60 paperback books, over 10,000 5-star reviews and sales of more than 1 million copies which to date has only been available exclusively online.

The partnership with Insight Editions expands the Ninja Life Hacks characters into new formats and market channels and was created by The Brand Liaison as agent for Ninja Life Hacks.

“We’re honored and excited to combine our expertise developing innovative publishing formats with Ninja Life Hacks’ successful brand to bring the important message to more kids though our robust trade sales channels,” said Raoul Goff, Founder and President of Insight Editions.

“I am so excited to partner with Insight Editions to extend the brand and produce high quality resources that parents and educators can tap into to fuel our future generations’ appetite for emotional intelligence and grit,“ said Mary Nhin, creator of Ninja Life Hacks.

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