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Ninja Life Hacks Partners On Crafts With Fashion Angels

The fast-growing publishing phenomenon Ninja Life Hacks has partnered with Fashion Angels for stationery, crafts, accessories and classroom decor products based on the leading book series.

The deal allows Fashion Angels to design products featuring over 60 Ninja Life Hacks characters, including Confident Ninja, Focus Ninja, Positive Ninja and more.

After thousands of requests from parents, teachers and educators for Ninja Life Hacks products, the company says the collection will launch on in spring 2022, ahead of National Mental Health Month in May.

The collection is designed to cultivate a growth mindset, develop confidence and grit, and improve children’s social emotional intelligence. In addition to the initial e-commerce launch, the targeted distribution for the Ninja Life Hacks line includes both traditional retailers and teacher-favorite outlets like Lakeshore, Really Good Stuff and School Specialty.

“Life is stressful for children,” points out author Mary Nhin. “These Ninja Life Hacks products are so much more than crafts, supplies and classroom decorations. The featured characters all have rich backstories and practical strategies that cultivate self-confidence, provide tools to cope with difficult emotions and, above all, prepare students with emotional intelligence for life’s challenges.”

The partnership between Ninja Life Hacks and Fashion Angels was created by The Brand Liaison as licensing agent for Ninja Life Hacks.

The Ninja Life Hacks product line from Fashion Angels will focus on three categories: Emotions/Feelings, Growth Mindset and Social/ Emotional Learning, areas often missing from school curriculums.

The featured Ninja Life Hacks characters give educators an avenue to actively teach children the importance of confidence, positivity, focus, creativity, sharing, and more every day. They provide tools such as breathing techniques to ease stress, a checklist to stay organized and the “3 Rs” to relieve anxiety: Recognize, Relax and Refocus.

“As we begin to exit these difficult times, it is even more evident that socialization and re-entry to a new normal is essential for children,” said Fashion Angels President, Jeffrey Fisher. “By partnering with , we feel this brand delivers compelling stories and usable life lessons that are essential to kids and parents alike.

By utilizing our innovative arts, crafts and other businesses to align with these messageNinja Life Hacks, we feel our products will help kids and families have fun while dealing with the obstacles that they may face.”

The Brand Liaison is currently expanding the Ninja Life Hacks brand beyond the core book series and is seeking partners for toys, plush, learning development games, apparel, accessories, sleepwear, food and more.

For more information on Ninja Life Hacks licensing, please visit or contact Laurie Smith,, 516-857-3115.



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