Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
CELEBRITY FASHIONISTAS

Olsen Twins Bring Secondary Fashion Label In-House

By Glenn S. Demby, Esq.

Although the “overworked intern” lawsuit is getting all the headlines*, the business move the Olsen twins just made may be a lot more significant in the long-term. Ashley and Mary-Kate Olsen have decided to bring their Elizabeth & James fashion brand in-house. The Olsens launched Elizabeth & James in 2007 as a contemporary spinoff of “The Row,” tabbing LA-based Jaya Apparel Group as licensee. Although it was a successful eight-year run, the Olsens have decided not to renew. Jaya says it’s purely contractual and there doesn’t seem to be any bad blood. Jaya will apparently stay on as a licensee for the Olsens’ Olsenboye label.

What the move may signal is the Olsens’ desire to play a more active role in day-to-day operations—perhaps not just for Elizabeth & James but the twins’ other labels.


* On August 14, 40 current and previous interns brought a class action lawsuit against Dualstar Entertainment, the parent company of Elizabeth & James and The Row, for allegedly not paying them wages to perform menial tasks. Dualstar has denied the charges and vowed to mount a vigorous defense in court.


CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

PHONE

Try Premium Membership

(-000tll-)
()