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Theme Parks

Paramount, Disney & Masha Expand Attractions

Paramount is bringing a $4.3 billion (£3.5 billion) theme park to Dartford, Kent by 2022. The London Paramount “U.K. version of Disneyland” will feature over 50 attractions, including rides and a 2,000-seat theatre. As well as Paramount properties, the park will boast licensed attractions from BBC Worldwide (possibly including Doctor Who) and Aardman Animations (Shaun the Sheep).

Disney’s Animal Kingdom in Florida will open its new Avatar-themed land, Discovery River into Pandora, in May. The experience transfers visitors across the Alpha-Centauri solar system, where they will explore floating mountains and bioluminescent rainforests. Windtraders, the on-site store, will offer fans a range of Na’vi cultural items, toys, science kits, and more.

Italy’s Leolandia theme park expands its Masha and the Bear area for the 2017 season with new features and attractions.

Sanrio Entertainment partners with virtual reality authoring, publishing and analysis company InstaVR in a content production deal that will add VR experiences to Puroland, Sanrio’s official Hello Kitty theme park in Tama, Japan.

Overall, the amusement/theme park business is ramping up—for licensed brands, it’s only getting better. Global theme park spending totaled $40.4 billion in 2015, up 7.4% from 2014, according to the Intl. Association of Amusement Parks & Attractions (IAAPA). See the full story on amusement park profits here.

Upcoming Branded Attractions at Parks Worldwide
Data Source: Brand Finance.
Note: Numbers may not add up exactly due to rounding.
Park Operator Location Properties
Alton Towers Merlin Entertainments Staffordshire, U.K. Cbeebies
Chessington World of Adventures Resort Merlin Entertainments Surrey, U.K. The Gruffalo
Disney’s Animal Kingdom Walt Disney Parks & Resorts Florida, U.S. Avatar
Disney’s California Adventure Walt Disney Parks & Resorts California, U.S. Guardians of the Galaxy
Disneyland Walt Disney Parks & Resorts California, U.S. Star Wars (2)
Heide Park Merlin Entertainments Soltau, Lower Saxony, Germany Ghostbusters
Hong Kong Disneyland Walt Disney Parks & Resorts Hong Kong Frozen, Iron Man, Marvel (2), Moana
IMG Worlds of Legends IMG Worlds Dubai, UAE Nickelodeon (Teenage Mutant Ninja Turtles, Dora the Explorer, SpongeBob SquarePants), Ubisoft (Assassin’s Creed, Raving Rabbids, Just Dance), Power Rangers, Pokémon, Mattel (Barbie, Hot Wheels, Bob the Builder, Thomas & Friends, Mega Bloks), Toei Animation (Dragon Ball Z, One Piece), Naruto, Cartoon Network (We Bare Bears, more TBA)
Legoland Florida Merlin Entertainments Florida, U.S. Ninjago
motiongate Dubai DXB Entertainments Dubai, UAE Cloudy with a Chance of Meatballs, Ghostbusters, Hotel Transylvania, Kung Fu Panda (2), Madagascar, Shrek, The Smurfs (4), The Green Hornet
Port Aventura PortAventura World Parks & Resort Tarragona, Spain Ferrari
Six Flags Great Adventure Six Flags New Jersey, U.S. Justice League
Six Flags Magic Mountain Six Flags California, U.S. Justice League
Six Flags Over Texas Six Flags Texas, U.S. Justice League
Six Flags Over Georgia Six Flags Georgia, U.S. Justice League
Six Flags New England Six Flags Massachusetts, U.S. Justice League
Six Flags Great America Six Flags Illinois, U.S. Justice League
Tokyo Disney Sea Walt Disney Parks & Resorts Tokyo, Japan Finding Nemo
Tokyo Disneyland Walt Disney Parks & Resorts Tokyo, Japan Beauty and the Beast, Big Hero 6, Minnie Mouse
Universal Orlando Resort Universal Studios Florida, U.S. Nintendo
Universal Studios Florida Universal Studios Florida, U.S. Fast and Furious, Jimmy Fallon, Despicable Me/Minions
Universal Studios Hollywood Universal Studios California, U.S. Nintendo
Universal Studios Japan Universal Studios Osaka, Japan Despicable Me/Minions, Nintendo
Warner Bros. Movie World Village Roadshow Queensland, Australia Ice Age
Untitled Paramount park Paramount Kent, U.K. Paramount, BBC Worldwide, Aardman Animations
Leolandia Minitalia Leolandia Capriate San Gervasio, Italy Masha and the Bear


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