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Peppa Pig Celebrates 10 Year Anniversary With New Content and Merch

Hasbro is going ‘hog wild’ on Peppa Pig in 2021, marking the show’s 10th anniversary on Nick Jr. with a year-long pipeline of new content, a new Hasbro toy line coming in Fall, and a full roster of marketing activations, brand collaborations and promotions for fans across the US.

The Peppa Pig franchise was part of a $4 billion investment for Hasbro, when the international toy giant bought out UK-listed Entertainment One in August 2019. The deal also gave Hasbro control over other valuable assets, like PJ Masks and E One’s film and TV production capacity, but Peppa Pig was likely the single most valuable asset. At the time, Peppa Pig was bringing in a reported $1.35 billion globally, according to MarketWatch, with much of that coming from China where the character is almost universally watched by families with young children.

The 10th anniversary celebrations kick off on March 1 with “Best Of” episodes of Peppa Pig airing for four days on Nickelodeon, concluding Friday, March 5  with an all-new four-part special that sees Peppa and her family going on an unforgettable American road trip. Hasbro says the 10th anniversary is also inspiring some exciting new product launches for the U.S. consumer products program. This includes a collaboration with Reebok which will see a limited edition Reebok x Peppa collection featuring five unique footwear skus for toddlers and preschoolers set for release in early 2021.

Hasbro also has two other deals in the hopper for 2021. Following the huge success of its Peppa Pig boots, outerwear and accessories for kids, launched last year in selected territories including the U.S., Hunter will debut a new collection in fall 2021 for the back-to-school season. These latest deals follow close behind a recent partnership with Urban Outfitters in the US for the brand’s first teen collection of apparel and accessories which featured artwork from Peppa’s debut music album release.

Four new publishing titles inspired by the U.S. special episodes will also be released in summer 2021. Book title formats will include pop-up, sticker and story books featuring iconic American locations.

“We’re incredibly excited to be celebrating 10 years of Peppa Pig in the U.S.” said Hasbro’s Joan Grasso, Vice President of Consumer Products for North America. “Reaching this milestone cements Peppa’s evergreen status and unlocks some exciting opportunities with new trend led partners targeting multiple demographics that reflect the maturity of the brand.”

The anniversary will also be celebrated with the release of a frozen yogurt flavor, tea-times with fans and expanded charity initiatives including National Jump in Muddy Puddles Day on April 1,  Peppa Pig Birthday Parties and Playdates with The Little Gym, and a year-long campaign with The Muddy Puddles Project, including the brilliant event, Mess Fest.





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