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Playmobil Launches Classic Volkswagens

German toymaker Playmobil has partnered with equally storied car manufacturer Volkswagen to bring out their own tiny car line for kids.

First announced in September, the partnership has resulted in the release of a classic VW Beetle and the original VW Camper Bus, known in Germany as the ‘Bulli’, and unofficially by a generation of young American travelers as ‘the hippie bus’. The van even includes its own hippies!

The camper van comes as well equipped as its real life counterpart, with its 74 pieces including a sleeping area, kitchen, removable roof, storage space, two figures, roof rack, and a wide range of camping accessories. The VW Beetle also comes with a California surf vibe, released with a roof rack to hold surf boards and travel gear.

Playmobil has been a successful toy company since 1974, but licensing is relatively new to the firm. Just over the past few years Playmobil has been pursuing more branding agreements, lining up deals for Dreamworks ‘How to Train a Dragon’ franchise, Scooby Doo, Back to the Future, and Ghostbusters, among others.

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