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Mattel Developing Polly Pocket Film

Mattel Films and MGM Partner With Award Winning Actress/Producer Lena Dunham

Mattel is hoping for a huge hit from a ridiculously tiny toy line, working with MGM and Lena Dunham’s Good Thing Going production company on a live action film based on the Polly Pocket line of micro-toys.

Dunham (“Industry,” “Girls”) will also write and direct the family comedy, which will star Lily Collins (Emily in Paris,” “MANK”) in the leading role as Polly. The film follows a young girl and a pocket-sized woman who form a friendship.

“Polly Pocket was responsible for countless hours of childhood escapism for me—Polly gave me a tiny world of magic and autonomy to narrate, so it’s pretty poetic to be tackling these same ideas now as a director collaborating with the brilliant Lily Collins, Robbie Brenner, Mattel and MGM,” said Dunham. “I’m so thrilled to bring to bear both my love of this historic property and also my deep-seated belief that young women need smart playful films that speak to them without condescension.”

Collins comes to the role after winning popular and critical acclaim for her work on Mank and Emily in Paris. “I’m so excited to partner with this inspiring powerhouse of a team,” said Collins. “Developing this project with Robbie, Lena, Mattel and MGM to reintroduce Polly in a fun, modern way has been such a treat. As a child who was obsessed with Polly Pocket, this is a real dream come true and I can’t wait to bring these tiny toys to the big screen.”

Robbie Brenner and Kevin McKeon will lead the project for Mattel Films. Sandino Moya-Smith and Winnie Carrillo will lead for MGM. Good Thing Going’s Liz Watson and Michael P. Cohen will serve as executive producers.

“Polly Pocket is an iconic franchise that has resonated with children for more than three decades.” said Brenner, executive producer of Mattel Films. “The incredible nostalgia that Polly evokes, coupled with Lena’s fresh approach and Lily’s take on the character, will introduce an entirely new interpretation of this classic brand to audiences. We look forward to working with MGM to produce a feature film that will appeal to the whole family.”

Toy Companies Producing Films a Developing Trend

Toy companies like Mattel and Hasbro, among others, have branched out into the entertainment world as a way to extend the reach of their products, and create stories around various toy and game product lines. Mattel developing a Polly Pocket film this year follows as a logical next step for a company that has announced several new features and TV series. Polly Pocket joins other Mattel Films projects in development including movies based on American Girl, Barbie, Barney, Hot Wheels, Magic 8 Ball, Major Matt Mason, Masters of the Universe, Rock ‘Em Sock ‘Em Robots, Thomas & Friends® UNO, View Master and Wishbone.

Polly Pocket, which was first introduced more than 30 years ago, is the original micro-scale doll and accessories line of toys and, today, is the #1 global playset dolls growth property*. In 2018, Mattel reintroduced the popular 90s sensation with a product line that pays homage to the brand’s origins, with updates to the tiny doll for a new generation, adding features such as hidden worlds and fun surprise formats. Children today can also experience Polly Pocket and her world through an animated television series, as well as content on YouTube, that inspires kids to be adventurous, bold and to never let being little get in their way.

*The NPD Group/Retail Tracking Service/G12/JAN-MAY 2021/Playset Dolls & Acc Segment/Projected USD

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