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Pop Goes 24 Hour Fitness

Speaking of girl power, fitness maven Cassey Ho is the latest digital celebrity to heighten her profile through licensing. 24 Hour Fitness is working with the fitness instructor and YouTube personality to roll out her POP Pilates regimen in its fitness clubs nationally.

Ho’s Blogilates claims to be the No. 1 female fitness channel on YouTube, with 2.1 million subscribers and more than 200 million video views.

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