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Experiential

Pop-ups, Social Causes & Documentaries

Epic Rights launches a nostalgic and immersive *NSYNC-centric pop-up experience in Los Angeles to celebrate the 20 year history of the group as well as its new star on the Hollywood Walk of Fame. In addition to official merchandise, the location also boasts photo activations and a display of props, wardrobe, and photography. The capsule collection’s line of apparel and accessories will also be available for sale online before the pop-up launches.

Endeavor’s premier mixed martial arts organization celebrates its 25th anniversary with its ‘Faces of UFC’ campaign. UFC is soliciting personal fan stories through social media with a sweepstakes in the U.S., Canada, Mexico, U.K., and Ireland as well as separate fan activations worldwide.

Warner Bros. Consumer Products teams up with U.S. youth organization generationON to launch Scooby-Doo “Doo Good,” a social campaign designed to help the environment, fight hunger, and improve animal welfare. The pro-social initiative will launch 35 new Kids Care Clubs in the US, as well as fund $500 grants to support kids and adult mentors in helping their communities.

Hasbro launches a pilot program that will allow consumers to send their unwanted toys to recycling company TerraCycle, which will then transform them into materials that can be used in a number of projects including play spaces, flower pots, and park benches. This is the first such brand-sponsored program; Hasbro will send prepaid shipping labels to all consumer that sign up online in the contiguous U.S.

Epic Meal Time, an early viral YouTube food channel which is known for videos featuring wildly caloric burgers and inventions like candy pizza, launches a line of foods at Walmart stores nationwide dubbed Super Snack Time. The first treat, ‘Pizza In A Bag’, is a pepperoni jerky that retails for $4 in checkout lines.

Funko is honored with the Best Documentary Feature Film award during the fifth annual San Diego Film Awards for “Making Fun – The Story of Funko”. The documentary, created by Eddie Grace Arts & Film, takes a closer look at Funko’s fandom as well as its approach to creating highly coveted collectibles. The film explores how pop culture has permeated all aspects of life on a global scale and will be made available to more than 125 million Netflix subscribers globally in over 190 countries worldwide this May.

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