LUXURY BRAND À LA GARÇONNE UNVEILS POPEYE FASHION COLLABORATION
Popeye ain’t just sellin’ spinach anymore; with the help of long-time girlfriend Olive Oyl, the pugnacious sailor man is also becoming a fashion icon—featured in a new collection by Brazilian luxury fashion house À La Garçonne.
Unveiled on May 14 during a private fashion show, luxury fashion house À La Garçonne has debuted an exciting limited-edition collection featuring the iconic salty sailor Popeye, and his longtime love Olive Oyl. Developed in partnership with King Features, a unit of Hearst and home to some of the world’s most popular entertainment characters, and designed by the famous Brazilian stylist Alexandre Herchcovitch, the high-end collection values a luxury based on the new languages of sustainability. The deal was brokered by King Features’ agent in Brazil, Vertical Licensing.
Available now, the exclusive Popeye X À La Garçonne collection is comprised of t-shirts, sweatshirts, hoodies, pants, shorts and raincoats for men and women in a variety of prints featuring Popeye and Olive Oyl.
“The Popeye x À La Garçonne collaboration offers fans truly one-of-a-kind pieces that merge expert tailoring with pop culture and sporty style,” said Carla Silva, vice president and general manager, global head of licensing, King Features. “We were all wowed by how the pieces turned out during the fashion show unveiling and look forward to the reaction from Popeye’s fans in Brazil.”
Focused on redesigning vintage pieces mined from thrift stores around the world and in researching fabrics and materials that are out of stock, À La Garçonne is a brand that values luxury based on the new languages of sustainability. This winter collection allows fans to drop an anchor on the latest trends with their favorite nautical couple.
“Popeye is a character that lives in our imagination, very democratic and well known, crossing generations, cheering everyone with his stories and his personality,” said Alexandre Herchcovitch.
This collection allows fans to drop an anchor on the latest trends with their favorite nautical couple. The PopeyeX À La Garçonne will be sold exclusively on À La Garçonne’s website and in their flagship store in Brazil.