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Preschool Properties With Some Licensing Activity

TLL‘s feature on preschool licensing. The worldwide preschool sector was one of the first within entertainment/character licensing in which properties originating outside the U.S. became part of global culture—and the trend is accelerating. See the full story with in-depth analysis on property origins and territory breakdowns here.

Don’t see a property featured here? Contact us to have it added to the list below.

Selected Preschool Properties With Some Licensing Activity, 2016
Property Origin Country Source Age(s) Licensor Retail Sales, Worldwide
Angelina Ballerina U.K. Publishing 2–7 Mattel $5–10
Bananas in Pyjamas Australia/New Zealand Entertainment/Character 2–5 Endemol Worldwide Brands $5–10
Barbapapa France Entertainment/Character 2–5 TF1 $5–10
Benjamin Blümchen (Benjamin the Elephant) Germany Entertainment/Character 3–6 KIDDINX Media $5–10
Clifford the Big Red Dog U.S. Publishing 3–7 Scholastic $5–10
Daniel Tiger’s Neighborhood U.S. Entertainment/Character 2–4 Fred Rogers Co./Out of the Blue $5–10
Doozers U.S. Entertainment/Character 4–7 Jim Henson Co., DHX Media $5–10
Elmer the Patchwork Elephant U.K. Publishing 2–7 David McKee $5–10
Franklin and Friends Canada Publishing 2–7 Nelvana/Corus $5–10
Goodnight Moon U.S. Publishing 0–3 HarperCollins $5–10
Gruffalo U.K. Publishing 2–5 Magic Light Pictures $5–10
Hey Duggee U.K. Entertainment/Character 2–5 BBC Worldwide $5–10
Isabella’s Toybox U.K. Entertainment/Character 0–3 Emma Thomson $5–10
LazyTown Iceland Entertainment/Character 4–7 LazyTown Entertainment $5–10
Max and Ruby U.S. Entertainment/Character 2–5 Nelvana/Corus $5–10
Mike the Knight U.K., Canada Entertainment/Character 2–5 Mattel, Nelvana/Corus $5–10
Raa Raa the Noisy Lion U.K. Entertainment/Character 2–4 Dreamworks Classics $5–10
Teddy & Chick/Bamse og Kylling Denmark Entertainment/Character 0–5 DR (Danish Broadcasting Corp.) $5–10
VeggieTales U.S. Entertainment/Character 3–6 DreamWorks $5–10
Vicki the Viking Benelux Entertainment/Character 5–8 Studio 100 $5–10
Ben & Holly’s Little Kingdom U.K. Entertainment/Character 3–7 eOne $10–20
Bob the Builder U.K. Entertainment/Character 2–5 Mattel $10–20
Caillou Canada Entertainment/Character 2–6 DHX Media $10–20
Die Maus Germany Entertainment/Character 3–9 WDR Media Group $10–20
Fancy Nancy U.S. Publishing 4–8 HarperCollins $10–20
Fisher Price Little People U.S. Toys/Games 0–5 Mattel $10–20
Handy Manny U.S. Entertainment/Character 2–7 Disney $10–20
Henry Hugglemonster U.S. Entertainment/Character 2–7 Disney $10–20
In the Night Garden U.K. Entertainment/Character 1–3 DHX Media $10–20
Jake and the Never Land Pirates U.S. Entertainment/Character 2–7 Disney $10–20
Lalaloopsy U.S. Toys/Games 4–6 MGA Entertainment $10–20
Little Krishna India Entertainment/Character 7–9 Reliance Animation $10–20
Octonauts U.K. Entertainment/Character 4–7 Silvergate Media $10–20
Paddington Bear U.K. Publishing 3–8 StudioCanal $10–20
Pingu Switzerland Entertainment/Character 3–6 Mattel $10–20
Roary the Racing Car U.K. Entertainment/Character 2–6 Dreamworks Classics $10–20
Shaun the Sheep U.K. Entertainment/Character 4–7 Aardman $10–20
Super Wings China/South Korea Entertainment/Character 2–5 Guangdong Alpha Animation/CJ E&M $10–20
Team Umizoomi U.S. Entertainment/Character 3–6 Nickelodeon $10–20
Thomas & Friends U.K. Entertainment/Character 3–8 Mattel $10–20
Waybuloo U.K. Entertainment/Character 0–2 Zodiak Kids $10–20
Winx Club Italy Entertainment/Character 4–12 Rainbow S.r.l. $10–20
Bubble Guppies U.S. Entertainment/Character 2–5 Nickelodeon $20–50
Chuggington U.K. Entertainment/Character 3–5 Ludorum plc $20–50
Curious George U.S. Publishing 2–5 Universal Studios $20–50
Disney Cars U.S. Entertainment/Character 3–6 Disney $20–50
Disney Planes U.S. Entertainment/Character 3–6 Disney $20–50
Gaspard & Lisa France Publishing 3–8 Sony Creative Products $20–50
Half Shell Heroes U.S. Entertainment/Character 2–5 Nickelodeon $20–50
Hello Kitty Japan Entertainment/Character All ages Sanrio $20–50
Littlest Pet Shop U.S. Toys/Games 4–7 Hasbro $20–50
Marvel Super Hero Squad U.S. Entertainment/Character 4–8 Disney $20–50
Maya the Bee Germany Publishing 5–7 Studio 100 $20–50
Moomin Nordics Entertainment/Character All ages Moomin Characters Oy $20–50
Mr Men & Little Miss U.S. Entertainment/Character All ages Sanrio $20–50
Pocoyo Iberia Entertainment/Character 2–6 Zinkia $20–50
Shimajirō/Qiao Hu Japan/China Entertainment/Character 2–5 Benesse Corp. $20–50
Smeshariki/Kikoriki Russia Entertainment/Character 2–10 Riki-Group $20–50
Blaze and the Monster Machines U.S. Entertainment/Character 2–6 Nickelodeon $50–100
Care Bears U.S. Entertainment/Character 2–6 American Greetings $50–100
DC Super Friends U.S. Entertainment/Character 3–8 DC Comics $50–100
Dinosaur Train U.S. Entertainment/Character 3–5 Jim Henson Co. $50–100
Larva Asia Entertainment/Character 2–5 Tuba Entertainment $50–100
Little Charmers U.S./Canada Entertainment/Character 2–5 Nelvana/Spin Master $50–100
Pleasant Goat and Big Big Wolf China Entertainment/Character 4–14 Guangdong Alpha Animation $50–100
Pororo the Little Penguin South Korea Entertainment/Character 2–6 Iconix Entertainment $50–100
Tree Fu Tom U.K. Entertainment/Character 4–6 Fremantle Media $50–100
Yo Gabba Gabba! U.S. Entertainment/Character 1–6 DHX Media $50–100
Doraemon Asia Publishing 2–7 Shogakukan-Shueisha Productions Co. $100–500
Miffy & Friends Benelux Publishing 2–4 Mercis $100–500
Doc McStuffins U.S. Entertainment/Character 2–7 Disney $100–500
My Little Pony U.S. Toys/Games 3–9 Hasbro $100–500
Galinha Pintadinha Brazil Entertainment/Character All ages Bromelia $100–500
Paw Patrol U.S. Entertainment/Character 2–5 Nickelodeon $100–500
Patati Patatá Brazil Entertainment/Character 2–5 Rinaldi Productions $100–500
Minnie’s Bow-Toons U.S. Entertainment/Character 3–6 Disney $100–500
Masha and the Bear Russia Entertainment/Character 3–9 Animaccord $100–500
Strawberry Shortcake U.S. Toys/Games 3–7 Iconix Brand Group (sold by American Greetings March 2015) $100–500
Mickey Mouse Clubhouse U.S. Entertainment/Character 2–7 Disney $100–500
Sofia the First U.S. Entertainment/Character 2–4 Disney $100–500
World of Eric Carle U.S. Publishing 0–5 Eric Carle $100–500
Wiggles Australia/New Zealand Entertainment/Character 2–5 The Wiggles Pty. Ltd. $100–500
Frozen U.S. Entertainment/Character 2–10 Disney $500–1,000
Dora the Explorer U.S. Entertainment/Character 2–5 Nickelodeon $500–1,000
Sesame Street U.S. Entertainment/Character 3–6 Sesame Workshop $500–1,000
World of Beatrix Potter/Peter Rabbit U.K. Publishing 0–8 Penguin Random House (Silvergate Media is agent) $500–1,000
Peppa Pig U.K. Entertainment/Character 2–6 eOne $500–1,000
Winnie the Pooh U.S. Entertainment/Character 2–5 Disney $1,000+


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