The preschool market is one of the most stable we track, compared to other property types and product categories. In 2016, licensed retail sales of preschool brand-based, preschool-oriented merchandise grew 6.7% to reach almost $12.8 billion.
You’ve seen the top 20 list—now TLL is releasing a selection previously available only to paid subscribers. See below for an accounting of selected preschool properties with licensed retail sales of under $100 million worlwide.
Subscribers to the Licensing Databank can access more data here. Contact Jen to get the raw data for all 201 of the preschool properties we tracked in calculating the 2016 data (including retail sales from 2013–2016) in .xslx format.
Property | Origin Country | Source | Age(s) | Licensor | Retail Sales, Worldwide |
---|---|---|---|---|---|
Angelina Ballerina | U.K. | Publishing | 2–7 | Mattel | $5–10 |
Bananas in Pyjamas | Australia/New Zealand | Entertainment/Character | 2–5 | Endemol Worldwide Brands | $5–10 |
Barbapapa | France | Entertainment/Character | 2–5 | TF1 | $5–10 |
Benjamin Blümchen (Benjamin the Elephant) | Germany | Entertainment/Character | 3–6 | KIDDINX Media | $5–10 |
Clifford the Big Red Dog | U.S. | Publishing | 3–7 | Scholastic | $5–10 |
Doozers | U.S. | Entertainment/Character | 4–7 | Jim Henson Co., DHX Media | $5–10 |
Elmer the Patchwork Elephant | U.K. | Publishing | 2–7 | David McKee | $5–10 |
Franklin and Friends | Canada | Publishing | 2–7 | Nelvana/Corus | $5–10 |
Goodnight Moon | U.S. | Publishing | 0–3 | HarperCollins | $5–10 |
Gruffalo | U.K. | Publishing | 2–5 | Magic Light Pictures | $5–10 |
Hey Duggee | U.K. | Entertainment/Character | 2–5 | BBC Worldwide | $5–10 |
LazyTown | Iceland | Entertainment/Character | 4–7 | LazyTown Entertainment | $5–10 |
Max and Ruby | U.S. | Entertainment/Character | 2–5 | Nelvana/Corus | $5–10 |
Raa Raa the Noisy Lion | U.K. | Entertainment/Character | 2–4 | Dreamworks Classics | $5–10 |
VeggieTales | U.S. | Entertainment/Character | 3–6 | DreamWorks | $5–10 |
Vicki the Viking | Benelux | Entertainment/Character | 5–8 | Studio 100 | $5–10 |
Ben & Holly’s Little Kingdom | U.K. | Entertainment/Character | 3–7 | eOne | $10–20 |
Caillou | Canada | Entertainment/Character | 2–6 | DHX Media | $10–20 |
Die Maus | Germany | Entertainment/Character | 3–9 | WDR Media Group | $10–20 |
Fancy Nancy | U.S. | Publishing | 4–8 | HarperCollins | $10–20 |
Handy Manny | U.S. | Entertainment/Character | 2–7 | Disney | $10–20 |
Henry Hugglemonster | U.S. | Entertainment/Character | 2–7 | Disney | $10–20 |
In the Night Garden | U.K. | Entertainment/Character | 1–3 | DHX Media | $10–20 |
Jake and the Never Land Pirates | U.S. | Entertainment/Character | 2–7 | Disney | $10–20 |
Little Krishna | India | Entertainment/Character | 7–9 | Reliance Animation | $10–20 |
Octonauts | U.K. | Entertainment/Character | 4–7 | Silvergate Media | $10–20 |
Pingu | Switzerland | Entertainment/Character | 3–6 | Mattel | $10–20 |
Roary the Racing Car | U.K. | Entertainment/Character | 2–6 | Dreamworks Classics | $10–20 |
Shaun the Sheep | U.K. | Entertainment/Character | 4–7 | Aardman | $10–20 |
Super Wings | China/South Korea | Entertainment/Character | 2–5 | Guangdong Alpha Animation/CJ E&M | $10–20 |
Thomas & Friends | U.K. | Entertainment/Character | 3–8 | Mattel | $10–20 |
Waybuloo | U.K. | Entertainment/Character | 0–2 | Zodiak Kids | $10–20 |
Winx Club | Italy | Entertainment/Character | 4–12 | Rainbow S.r.l. | $10–20 |
Chuggington | U.K. | Entertainment/Character | 3–5 | Ludorum plc | $20–50 |
Disney Planes | U.S. | Entertainment/Character | 3–6 | Disney | $20–50 |
Gaspard & Lisa | France | Publishing | 3–8 | Sony Creative Products | $20–50 |
Half Shell Heroes | U.S. | Entertainment/Character | 2–5 | Nickelodeon | $20–50 |
Littlest Pet Shop | U.S. | Toys/Games | 4–7 | Hasbro | $20–50 |
Marvel Super Hero Squad | U.S. | Entertainment/Character | 4–8 | Disney | $20–50 |
Maya the Bee | Germany | Publishing | 5–7 | Studio 100 | $20–50 |
Moomin | Nordics | Entertainment/Character | All ages | Moomin Characters Oy | $20–50 |
Mr Men & Little Miss | U.S. | Entertainment/Character | All ages | Sanrio | $20–50 |
Pocoyo | Iberia | Entertainment/Character | 2–6 | Zinkia | $20–50 |
Shimajirō/Qiao Hu | Japan/China | Entertainment/Character | 2–5 | Benesse Corp. | $20–50 |
Smeshariki/Kikoriki | Russia | Entertainment/Character | 2–10 | Riki-Group | $20–50 |
Blaze and the Monster Machines | U.S. | Entertainment/Character | 2–6 | Nickelodeon | $50–100 |
Care Bears | U.S. | Entertainment/Character | 2–6 | American Greetings | $50–100 |
DC Super Friends | U.S. | Entertainment/Character | 3–8 | DC Comics | $50–100 |
Dinosaur Train | U.S. | Entertainment/Character | 3–5 | Jim Henson Co. | $50–100 |
Larva | Asia | Entertainment/Character | 2–5 | Tuba Entertainment | $50–100 |
Little Charmers | U.S./Canada | Entertainment/Character | 2–5 | Nelvana/Spin Master | $50–100 |
Pleasant Goat and Big Big Wolf | China | Entertainment/Character | 4–14 | Guangdong Alpha Animation | $50–100 |
Pororo the Little Penguin | South Korea | Entertainment/Character | 2–6 | Iconix Entertainment | $50–100 |
Tree Fu Tom | U.K. | Entertainment/Character | 4–6 | Fremantle Media | $50–100 |
Yo Gabba Gabba! | U.S. | Entertainment/Character | 1–6 | DHX Media | $50–100 |