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Rachel Lowe Develops Board Game for Elf on the Shelf

Just in time for Christmas, British board game designer Rachel Lowe is creating a new game for The Lumistela Company’s much-loved The Elf on the Shelf property.

“I love Christmas and I am absolutely delighted to be working with The Elf on the Shelf to create a range of products that any child will love to have this Christmas,” said Lowe. “Every year parents come up with elaborate and funny activities for their elves which they share on social media. I’m really excited to be able to contribute to this Christmas tradition which is such a big part of families’ festive holidays.”

In an agreement was brokered by UK-based Rocket Licensing, The Elf on the Shelf board game tells the story of scouting Elves who fly to the North Pole every night to report to Santa Claus on who’s been naughty and who’s been nice. As in real life, ‘nice’ players are rewarded, and naughty players lose their collection of candy canes. Players must collect the most candy canes to win the game, but have to face a host of festive, wintry challenges along the way.

The Elf on the Shelf by Carol V. Aebersold, Chanda A. Bell, and illustrated by Coe Steinwart has been a seasonal hit since it was first published in 2005. The book comes in a keepsake box with a hardcover picture book and a small elf doll.

The Elf on the Shelf launched in the UK in 2015 and has quickly become a family favourite. Rocket Licensing predicts 2020 will be the biggest Christmas for the book in terms of sales and licensing agreements.

Rachel Lowe is a well-known game designer from Portsmouth, England, who has developed a range of traditional board games, many of them linked to popular brands like WWE Wrestling, Hotel Transylvania and Jumanji.


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