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Redwood Named Exclusive Distributor of Moonlite Storybook Projector

RedwoodVentures, a fast-growing global children’s product company, announced this week an exclusive global licensing agreement with Moonlite World for its innovative ‘story time technology’ that works through mobile phones.

Moonlite is a new product developed by an ex-Google employee that became a Kickstarter when it was successfully launched in 2017. The Kickstarter campaign surpassed its funding goals by nearly 2000 per cent. The mobile technology gizmo was invented by former Google manager Natalie Rebot, who was inspired by her daughters love of books and shadow play before bedtime. Many of the most popular children’s book titles are available for the Moonlite system including “Goodnight Moon,” “Love You Forever,” “Curious George” and many others.

The innovative Moonlite™ projector attaches to virtually any mobile phone and uses the phone’s flashlight to vibrantly beam children’s story books onto any surface including ceilings and walls. The projector is a popular item with major retailers, including WalMart and Amazon, and the Moonlite story portfolio includes titles from Disney, Eric Carle, Harper Collins, Random House and many other publishers.

“Moonlite is a brand born out of our passion to help make story time a very special occasion between me and my daughter and it has been immensely rewarding that parents around the world have shared this experience since we launched in 2017,” Rebot says. “We are most excited to now partner with RedwoodVentures. The global distribution strength of Redwood, their commitment to quality and on-going innovation makes them the perfect partner for the Moonlite brand to expand around the globe.”

Rick Greenberg, CEO of RedwoodVentures, says the Moonlite brand has unlimited potential in terms of content and categories for both retailers and consumers, and Redwood already has major plans to accelerate global growth of the brand through powerful new licenses, stories and early learning content. Greenberg noted that the Licensing Agreement with Moonlite includes a purchase option for Redwood to fully acquire the brand within the next three years. 

“Redwood is very excited and fortunate to be partnering with Natalie on the Moonlite brand,” Greenberg says. “Everything about the Moonlite brand is a perfect fit for Redwood as we continue our mission to ‘bring joy to children’ around the globe.”

Redwood recently celebrated its 10th anniversary and is known for innovative products and brands such as Defiants, Lil’ Fishy’s, IDo3D, Smooshy Mushy collectibles, GoGoGachas and others. RedwoodVentures has multi-channel distribution in the U.S. as well as 64 countries around the globe. 



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