Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $147!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Restaurants

Restaurants Put Licensing on Menu

A number of restaurant companies have brought in new executives to expand licensing revenues. Examples:

  • Johnny Rockets promoted James Walker to President Development & Operations to grow the Johnny Rockets at Home business, which licenses the brand for consumer products.
  • At Focus Brands, Cinnabon President Kat Cole was promoted to Group President of the parent company with a mandate to seek new licensees for restaurant brands including Moe’s Southwest Grill, Schlotzsky’s, McAlister’s Deli, and Auntie Anne’s.

Retail sales of merchandise based on restaurant licenses grew 3.1% to $4.4 billion in 2013, according to TLL’s Annual Licensing Business Survey, and account for 16.8% of all corporate trademark licensing.

CLOSE TO VIEW ARTICLE x

You have 3 articles left to view this month.

Your 3 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $147!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

Close

EMAIL ADDRESS


PASSWORD
EMAIL ADDRESS

FIRST NAME

LAST NAME

TITLE

COMPANY

CITY / STATE

Try Premium Membership

(-000tll-)
()