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Retail

Retail Roundup

Sanrio launches its new hello sanrio brand; as part of the celebration the company is partnering with BoxLunch Events to debut a curated collection of pop culture-themed apparel, accessories, home, and gift items. Sanrio and BoxLunch will host in-store events in San Francisco and Irvine, California, on Dec. 9–10th and Dec. 17th, respectively.  The events include photo ops with a Sanrio character as well as distribution of hand-drawn personalized character artwork for customers with purchases over $150.

Cartoon Network launches its Powerpuff Yourself campaign, launching a global avatar maker as well as a pop-up shop in New York City, open Nov. 18–20. Fans visiting the Powfactor Shop will be able to exclusively print their personally created avatar on merchandise including t-shirts, coffee mugs, and bags; and purchase badges symbolizing their special ingredient.

The Walt Disney Co. and Shanghai Shendi Group will expand Shanghai Disneyland with its seventh themed area. Toy Story Land, which recently broke ground, will allow guests to enter the backyard of film character Andy and feel as if they’ve been shrunk down to the size of toys. The new land will also include three new attractions as well as a themed character greeting area.

Liverpool FC opens a new flagship Anfield Stadium store. The 19,500 square foot location will host exclusive product ranges, a specially designed first floor café, and an increased number of payment stations to ease congestion on match days.

Nike opens a digitally connected retail experience in New York City’s SoHo. The five-story, multi-sport, 55,000-square-foot locations will feature a series of interactive spaces including: interactive running, basketball, and soccer Trial Zones; the Nike+ Service Station, a dedicated space for consumers to consult with store experts; Nike by NYC, a personalization studio; The Lounge, a women’s boutique; and The Strands, an in-store space where consumers can connect.

Taco Bell launched its first ever retail experience within its new restaurant on the Las Vegas Strip. Products include limited edition Las Vegas-branded and newly designed hats, shirts, bags, bikinis, rings, and sweatshirts.

Toys ‘R’ Us launches Moose ToysShopkins feature shops across the U.S. The boutiques will a broad variety of merchandise, from toys to bedding to confectionery, as well as the DVD movie.

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