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Retail Sales of Licensed Apparel


Retail sales of licensed apparel was up 5.8% to reach almost $21 billion in licensed retail sales in the U.S./Canada in 2016.

Fashion and sports brands are still some of the biggest branded drivers, with other property types looking at fashion as a quick growth driver. One notable area of growth was music-branded goods, but, notably, only in vintage rock & roll and to a lesser extent, rap. Nostalgia and vintage were large drivers of growth with licensed products for adults, while children’s wear tended to focus on newer properties. The biggest trends in apparel for 2016 were streetwear and althleisure, which remained strong from 2015.

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