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Retail Sales of Licensed Food and Beverages


Retail sales of licensed food/beverage products were up for the seventh year in a row by 6.0% to reach $11 billion in retail sales, thanks in part to a healthy retail enviornment. Shelf opportunities are ever-expanding as non-traditional food retailers like drugstores and gas stations reposition themselves and those who already stock food agressively add space. Ecommerce is also a way for the category to grow, expecially as delivery options expand for perishables. The biggest money-making trend in food/beverages overall are products that tote non-GMO, natural, organic, etc. labels—which can often sustantiate their higher price by a “feel good” feeling consumers get for making good life choices.

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