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Retail Sales of Licensed Merchandise, Based on Publishing Properties


Publishing grew 1.5% to $4.6 billion in 2016 after relatively flat year in 2015 with 1.0% growth. Books recovered slightly from a 2.5% decline in 2015 to just 0.5% decline, while newspapers/magazines (2.0% growth in 2016 versus 1.8% in 2015) and comic books/strips (1.3% versus 0.7%) rebound with increased growth. While the biggest competition for publishing brands remains (as for all) entertainment, licensors are differentiating their brands and moving into new product categories.

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