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Roundup: Promotional Partnerships

Real Madrid’s official console partner is Xbox. To celebrate, Xbox will host a series of events at Microsoft Stores throughout the U.S. during Real Madrid’s U.S. Summer Tour.

Betty Boop is the new face of Foulbi Co., Ltd.’s J-esthetic—over 100 esthetic salons and day spas. The campaign includes a commercial as well as print and digital ads.

The Goodyear Tire & Rubber Co. opens its first mono-branded footwear store in Beijing, China.

Sony Pictures and Nickelodeon debut for a co-branded collaboration between Ghostbusters and Teenage Mutant Ninja Turtles. Current partners include Playmates Toys and IDW Publishing.

NBCUniversal Entertainment Japan partners with Crunchyroll to co-develop new anime titles with international appeal.

Prudence Foundation and Turner Asia Pacific celebrate a 7-year partnership with the launch of a new mobile app and animated content to help boost financial literacy in families, as part of the international Cha-Ching campaign.


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