Start Your FREE Membership NOW
 Get Immediate Access to Licensing Articles & Special Features
 Receive Our Weekly eNewsletters, The Deal Sheet,
   The Licensing Advisor and Weekly Wrap Up
 Absolutely NO Risk or Obligation on Your Part -- It's FREE!



Upgrade to Premium Membership NOW for Just $47!
Get 3 Months of Full Premium Membership Access
Includes Our Monthly Newsletter, Licensing News, Deals, and Contacts
And MUCH MORE!
Toys/Games

Roundup: Robotics, Video Games, and the IoT

By: Karina Masolova, karina@plainlanguagemedia.com

Lucasfilm gathered Facebook, Fitbit, Industrial Light & Magic, Instagram, Twitter, and Google together to inspire the next generation of inventors at the first-ever Droidathon, an invention competition running from Nov. 15–Jan. 10. Using the littleBits Droid Inventor Kit as a starting point, teams of kid engineers, programmers, and designers created innovative robots.

Mattel and Pixel Press team up with Lucasfilm to launch Star Wars Bloxels, a new educational line that encourages youngsters to create their own video games. The build-and-play platform uses brightly colored blocks and a Death Star-themed game board to customize, build and share games.

Marvel cuts ties with Gazillion Entertainment, maker of MMO video game Marvel Heroes. The free-to-play game was beset with problems following rounds of internal layoffs at the game published. The game was online for four years and will phase out into the new year.

User-generated gaming platform Roblox signs a licensing deal with Bioworld, which will release branded apparel in stores across North America this fall.

Consumer Sentiment

An Amazon-backed survey study from the Family Online Safety Institute (FOSI) reveals that 70% of parents are comfortable with their child having a connected device or toy. Nearly half of connected children have three or more devices—50% of parents reported that their child has a video game console, 32% a WiFi-enabled device like a cell phone or music player, 29% a computer, and 10% a wearable device like a smartwatch or fitness tracker. In the home generally, 23% of families have a smart speaker, such as Amazon Echo or Google Home, and 67% have a smart TV. FOSI reports that the top concern for parents of connected children is the prospect of bad actors communicating with children or locating them with GPS tracking.

Meanwhile, U.K. consumer rights group Which? warns parents about the risks of giving connected toys to their children. The group published specific findings on four different toys—Furby Connect, I-Que Intelligent Robot, Toy-fi Teddy, and CloudPets cuddly toy. Which? highlighted insecure Bluetooth connections, unencrypted voice recordings in publicly accessible online databases, and other vulnerabilities that might make it possible for people to re-engineer a connected device’s firmware and turn the toy into a listening device.

CLOSE TO VIEW ARTICLE x

You have 8 articles left to view this month.

Your 8 Free Articles Per Month Goes Very Quickly!
Get a 3 month Premium Membership to
The Licensing Letter for just $47!

Sign up now and get unlimited access to all articles, archives, and tools for The Licensing Letter!

You need to be logged in to access this content.

If this is the first time you are visiting our new website, you may experience problems logging in. If your username is your email address, you should have no difficulties using your existing username and password.

If your email address was not your username, please logon by entering your email address and your present password.

If you need help logging in, please contact customer service at 1-888-729-2315 or customerservice@plainlanguagemedia.com

Please Login...

Email Address

Password

or Register for free for a Limited Access account.

Email Address


(-000tll)
()