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Print Publishing

Royalty Profile for Print Publishing-based Licensed Merchandise

Publishing saw its average royalty rates fall the most of the property types we track over the years.

Comic books/strips command the highest royalties, on average, similar to those for some entertainment properties. Magazine brands tend to run below the business-wide average, as do corporate brands in general. The popularity of magazines for direct-to-retail deals also lowers the average.

A property that draws 8% as a book series can graduate to 10%–12% when TV or other entertainment is added to the mix.

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