Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including:
- World Tech Toys for remote- controlled helicopters;
- Bulls I Toy for erasers, stickers, trading cards and other novelties;
- teNeues Publishing Group for wall calendars;
- Rubie’s Costume for costumes;
- Bakery Crafts/Jack Guttman for cake decoration kits.