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Video Games

Sega Expands Sonic Boom

Sega of America unveiled a host of new licensing and promotional deals involving its Sonic Boom game property, including:

  • World Tech Toys for remote- controlled helicopters;
  • Bulls I Toy for erasers, stickers, trading cards and other novelties;
  • teNeues Publishing Group for wall calendars;
  • Rubie’s Costume for costumes;
  • Bakery Crafts/Jack Guttman for cake decoration kits.
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