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Shell Hires Beanstalk As Global Licensing Agent

Beanstalk scored a major new client, becoming the licensing agency for Shell, one of the world’s largest energy and petrochemical companies, operating in 70 countries and boasting 80,000 employees worldwide.

Beanstalk announced this week its partnership with Shell to extend the company’s brand into a range of consumer products and services. The program will look to leverage Shell’s legacy and will extend into relevant categories including toys and collectibles, apparel and accessories. The worldwide licensing initiative will further reflect and reinforce Shell’s commitment to becoming a net-zero energy company, Shell officials said.

“We are very excited to partner with Beanstalk to work on extending the Shell brand into exciting new areas,” says Satish Murthi, Commercial Manager, Brand Licensing and Protection at Shell. “We believe Beanstalk’s expertise, network and professionalism will build on and accelerate our licensing program in all categories.”

The company says Shell’s goals are to meet the world’s growing need for more and cleaner energy solutions in ways that are economically, environmentally and socially responsible. Licensing will help amplify the brand’s positioning through extension into strategic products and services in the areas of energy, safety, automotive care, accessories and maintenance, and STEM learning. Leveraging Shell’s rich legacy, the brand will also extend into other relevant categories including toys and collectibles, apparel and accessories, among others.

“We are truly honored and proud to be working with Shell, an innovative and progressive leader in the energy industry with exceptional brand value,” says Allison Ames, President and CEO of Beanstalk. “As the world transitions to lower-carbon energy, Shell is at the forefront of this commitment. Beanstalk will develop and implement a global licensing strategy that helps power the progress Shell is making in the world and develop products for consumers that will reinforce the iconic value of the brand.”

The hiring of Beanstalk to guide the company’s licensing and branding efforts is seen as a major component of Shell’s shift away from fossil fuels and towards net zero energy technologies. In April this year Shell announced it has set a net-zero emissions target for 2050—only the second major European oil company after BP to embrace such a goal. Shell’s plan in brief includes a shift to selling less oil, and more electrical power and natural gas over time, and will also rely on carbon offsets like planting trees.
In recent months Shell has announced several green initiatives aimed at curtailing climate change, including investments or partnerships in wind energy and the production of hydrogen fuel.

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